A Guide To Smarter Marketing In Today's Consumer-Centric Ecosystem

byChristopher A.H. Vollmer,Kristina Bennin, andDeborah Bothun Massive shifts are afoot in media and marketing. Sectors that didn't exist a few years ago -- social media, native advertising, and in-app advertising, to name a few -- now compete for user and marketer attention. Adults in the U.S. spend about 25 percent of